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CHOICE CHEWING GUM

PROJECT DETAILS

THE PROJECT

Learnt the basics of logo design, marketing, packaging, and advertising design. 

Project

PROJECT DURATION

October 2018 - November 2018

DESIGN TOOLS

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Logo

LOGO DEVELOPMENT

PRELIMINARY SKETCHES

Wanted the brand to not only exemplify a cohesive united design, but also a logo that represented chewing gum. While sketching out ideas, I imagined circles as a foundational shape because circles remind me of blowing "bubbles" while chewing gum.

SECONDARY DIGITAL SKETCHES

FINAL LOGO ITERATIONS

CHOICElogo.jpg

BRANDING GUIDELINES

Logo Primary Colors

Flavor Colors

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

#fff

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

#000

#619377

#A07EB4

#677BB3

#C4686F

#DF5FAC

#689ECC

#E88F73

#FCE773

Typography

Crabmeal: Designed by Youssef Habchi

Puritan and ADAM CG PRO:

Designed by Shrenik18

ADAM CG PRO is an all caps font, san-serif typeface inspired by Futura. It gives off a sharp, clean appearance making it suitable for headlines, titles, and business cards.

Marketing

BUSINESS SYSTEM & MARKETING STRATEGY

Packaging

PACKAGING DESIGN

PACKAGING OBJECTIVE

The packaging of chewing gum will be sustainable by using less waste (no more packaging of individual gum). The shape and design will be convenient and will have a clip for easy access on backpacks, bags, etc. Material used for packaging should be sturdy and efficient - ideally recyclable & compostable. 

PACKAGING STRATEGY

Each flavor of gum will consist of a "pyramid" shape with a square base foundation. Flavors can be mixed and matched and combined to form a bigger base. You can put up to a total of 4 flavors, each individual flavor will have an individual flap (inspired by the banana peel). The height will be 3in x 2.5 in. 

FINAL LABEL & DESIGN PROTOTYPES

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