top of page

CHOICE CHEWING GUM

BRANDING AND PACKAGING DESIGN

Project details: a chewing gum company that promotes exploration of different flavors and easy convenience to the product. We do our best to create a packaging that is spill-proof, strong, and sturdy; producing an immediate freshness to our gum while giving variety and options. 

BRANDING IDENTITY

Choice black logo.png

The logo is a representation of our mission statement: having the ‘choice’ to choose a flavor of gum without having to stick to just one.


Our product is generally marketed towards junior to high school students. By choosing the color black, it represents an effortless chic and lux vibe, which students at this age range tend to like. Through the sleek, black, boldness of the text followed by dark circular strokes parallel to each other, it provides an engaging look to it. 

kfsa.png

BRANDING GUIDELINES

blor.JPG

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

#fff

blor.JPG

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

#000

colors.JPG
colors.JPG

CMYK: 90, 30, 95, 30
RGB: 0, 104, 56

colors.JPG

CMYK: 0, 100, 0, 0

RGB: 236, 0, 140

colors.JPG

CMYK: 15, 100, 90, 10

RGB: 90, 130, 45

colors.JPG

CMYK: 85, 50, 0, 0

RGB: 27, 177, 188

colors.JPG

CMYK: 60, 90, 0, 0

RGB: 128, 64, 152

colors.JPG

CMYK: 0, 80, 95, 0

RGB: 241, 91, 43

colors.JPG

CMYK: 100, 90, 0, 0

RGB: 33, 64, 154

colors.JPG

CMYK: 0, 10, 95, 0

RGB: 255, 222, 23

fonts.JPG

BUSINESS SYSTEM BRAND ASSETS

Choice Chewing Gum-21.jpg
LJKD.jpg
KJFD.jpg

MARKETING MATERIALS

SIGNfinal.jpg
Bus_Mockup.jpg
Bus Stop Ad (1).jpg
train station.jpg
orange.jpg
grape.jpg

PACKAGING DESIGN

jflds.jpeg
jfdslkj.jpeg
fkdsp.jpeg
image6.jpeg
image4 (1).jpeg
ojfd.png
jfjdol.jpg
bottom of page