top of page

DESIGN IN THE UK

AFFORDABLE LONDON

THE PROBLEM

The rent prices in London are exceedingly high and every year it keeps increasing. According to SpareRoom, the average monthly rent paid by tenants in London (for a room) is £748 while a fifth of all tenants pay more than £200 a month on top for utilities and council tax. 

Anchor 1

PROJECT DURATION

DESIGN ROLE

August 2018

Utilizing design to find a way to inform residents of the rent situation in London.

THE GOAL

  • Inform the audience of the unaffordable renting costs in London

  • Invite them to join in the movement to make London affordable again

  • Influence the residents of London to take action

PROJECT PROPOSAL

Red phone booths are stationed practically everywhere in London and thought we could use it to our advantage. We proposed to repurpose standard red phone booths around the city by utilizing the exact booth dimensions (1mx1m) and creating infographics informing residents how much it costs just for that piece of land. Additionally redesigning the interior & exterior to resemble a typical apartment. By placing the booths in different neighborhoods within Greater London, we hope to bring attention to the unreasonable living costs all over London, by providing statistics and information.

FINAL DESIGNS

Created a number of infographics equivalent to the size of a 1mx1m standard phone booth. On it, we specified the rent prices in each neighborhood of Greater London for 1mx1m, hoping to inform people with how outrageous the price is just for that little square piece of land. Additionally, we also provided statistics and opportunities to also take part in the housing movement backed by the London Renters Union. By doing this, we hope to bring attention to the situation and encourage people to join in on the fight for cheaper housing.

INFOGRAPHICS

havering.jpg
kensington.jpg
graphic 1.jpg
camden.jpg
lewisham.jpg

RED BOOTH RENDERINGS

COLOR BRANDING GUIDELINES

Primary Colors

#6C6DAB

#55968E

#DCA65E

#D5A768

#CE615E

 Shades and Tints

#4E4F6A

#1E484F

#D2AED5

#94622C

#F4B0AE

Image by Karl Moran
Shakespeare

#FINDSHAKESPEARE

THE NEED

York's Theater Royal would like to celebrate the arrival of Europe's first pop-up Shakespearean theater in the city and install several design interventions in the theater's vicinity to engage audiences in all things Shakespeare.

PROJECT DURATION

DESIGN ROLE

August 2018

Utilize exhibition design to increase awareness and visibility for York's Theater.

THE GOAL

Develop, design and install a creative intervention in the streets of York to celebrate Europe’s first pop-up Shakespearean theater.

PROJECT PROPOSAL

An interactive exhibition that will consist of a "Choose Your Adventure" type of theme, allowing the audience to choose their own genre of Shakespeare (i.e. romance, tragedy, comedy). Each genre will have its very own path through the city of York that is catered to match the emotion and overall elements of the theme.

 

For example, the tragedy route would consist of a dark alleyway symbolizing fear and darkness. Additionally, along the paths will have various directional posters showing the way along with quotes from Shakespeare's plays, the context of the narratives, and how our interactive paths match Shakespeare's genres. In conclusion, all paths will lead to the York's Rose Theatre. 

PERSONAS

Our audience is the people of York (about 202,000 residents) who stroll and venture around the city, most particularly families who are looking for free things to do while educating and entertaining their children. Additionally, there are over seven million tourists (65% domestic and 35% international) that frequent the city. For tourists, we hope this exhibition would not only help them explore the streets of York but also familiarize them with all things Shakespeare.

Jeff 

A 30-year old tourist

visiting from California

for the first time.

Martha

A 51-year old York native

who likes new experiences

and the hot gossip.

Lucy

A 20-year old student from London studying at York St. John University focusing on English literature.

FINAL ITERATIONS

Starting & Finishing point poster

start.JPG
london.JPG

Directional Path Posters

fkjlk.JPG
romance.JPG
fdljalfjdalkjlk.JPG
djfaljldfka.JPG

Graphic Posters (Samples)

lfjdas;jfd.JPG
hfkjhjkhfa.JPG
kdkd.JPG
kljfdlka.JPG
joljaljfdslkj.JPG
fkl;.JPG

COLOR BRANDING GUIDELINES

Primary Colors

#4C7642

#E17039

#993133

#274386

FINAL EXHIBIT IMPLEMENTATION

Route Map

Here is the map of each route illustrated on the left. We scouted designated routes for each theme but ultimately all start at Town Center near HSBC bank and end at the Shakespeare Rose Theater. 

kdjdk.JPG

FURTHER SUGGESTIONS 

  • For future expansion of this experience, we suggest partnering with the City of York Council Communications team (york.gov.uk/Comms) to market our experience to the greater city of York and reaching out to the VisitBritain national tourism agency (visitbritain.org) in order to reach a national and international audience.

  • Reaching out to the City of York Council and local businesses to raise funding for the further development and publicity costs of this project.

  • Get in contact with the York Rose Theater directly in order to build a partnership with them since this project is majorly due in part to its existence.

  • In terms of our route, we would have loved to be able to use Marks and Spencers in a greater capacity, such as using the escalators to take guests up and down the floors. Unfortunately, we could not get permission to put signage inside the stores.

bottom of page