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SHAKESPEARE IN THE STREETS

A create-your-adventure experience through the streets of York with guidance by Shakespeare himself. 

 

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Jeff is a 30-year old tourist visiting from California for the first time.

 

 

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Lucy is a 20-year old student from London studying at York St. John University focusing on English literature. 

 

 

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Carl is a 65 -year old visitor from Cardiff in the UK. 

 

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Martha is a 51-year old York native who likes new experiences and the hot gossip.

 

Project Goal: Develop, design and install a creative intervention in the streets of York to celebrate Europe’s first pop-up Shakespearean theater.

 

 

 

Project Need: York's Theater Royal would like to celebrate the arrival of Europe's first pop-up Shakespearean theater in the city and install several design interventions in the theater's vicinity to engage audiences in all thinks Shakespeare. 

 

 

 

Project Audience: Our audience is the people of York (about 202,000 residents) who stroll and venture around the city, most particularly families who are looking for free things to do while educating and entertaining their children. Additionally, there are over seven million tourists (65% domestic and 35% international) that frequent the city. We are interested in providing them with a free experience that showcases the streets of York.

 

Proposal: An interactive exhibition that will consist of a "Choose Your Adventure" type of theme, allowing the audience to choose their own genre of Shakespeare (i.e. romance, tragedy, comedy). Each genre has its very own path through York that is catered to match the emotion and overall elements. For example, the tragedy route will lead them down a musky alleyway to symbolize fear and darkness. Furthermore, along the paths will have various posters with arrows showing the way, quotes from Shakespeare's plays, the context of the narratives, and how our interactive paths match Shakespeare's genres. Finally, all paths will lead to the Rose Theatre. 

 

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Design Palette

 

 

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Design Final Iterations

 

 

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Route Map

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Start Point

Comedy

Tragedy

Romance

Since our experience is one where guests pick their own adventure, we have mapped out the locations we scouted as designated routes that start at Town Center near HSBC bank and end at the Shakespeare Rose Theater. 

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Further Suggestions: Since this was a one-week project, we could not implement everything we wanted. We have provided some suggestions to further develop this project that we felt could elevate the experience.

 

 

 

  • For future expansion of this experience, we suggest partnering with the City of York Council Communications team (york.gov.uk/Comms) to market our experience to the greater city of York and reaching out to the VisitBritain national tourism agency (visitbritain.org) in order to reach a national and international audience.

  • We also suggest reaching out to the City of York Council and local businesses to raise funding for the further development and publicity costs of this project.

  • We highly suggest reaching out to the Rose Theater directly in order to build a partnership with them since this project is majorly due in part to its existence.

  • In terms of our route, we would have loved to be able to use Marks and Spencers in a greater capacity, such as using the escalators to take guests up and down the floors. Unfortunately, we could not get permission to put signage inside the store, but looking into this would be highly recommended. 

 

 

 

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